At HAVAS, I led a dynamic project in collaboration with CNN and Liberty Mutual Insurance, orchestrating a memorable Liberty Mutual Insurance Home Page Takeover on CNN. Serving as a proud sponsor of Team USA during the 2016 Rio Summer Games, Liberty Mutual insured every medal earned by our athletes. This digital spectacle was designed to celebrate the individual victories of these extraordinary athletes after the closing ceremonies, showcasing Liberty Mutual's unique commitment to safeguarding their achievements. It was a poignant tribute to excellence and a testament to the power of creative design and storytelling in brand amplification.
